Cyan Marketing

1.Why did you decide to become a business owner?

In 2002, I was involved in a management buy-out at the IT support business where I was employed as General Manager. From that time on, I have always been driven by the ability to directly affect decision and strategy within my own businesses.

2.What drives you to keep going when things get tough? Are there any challenges you can share?

Since Cyan first began trading in 2005, economic conditions have often presented challenges to cash flow and business growth. As a business owner, I think it’s essential you believe passionately in the value of the services you deliver to clients as well as remaining focused on the business plan you have set out. I find my motivation in the creative nature of what we do, which provides a constant flow of stimulating new ideas. I’m also lucky to be part of a tight-knit team that collaborates to overcome obstacles, find solutions to problems and deliver the best results we can.

3.What is one thing your clients have taught you?

When you present a choice of design concepts to a customer they will often pick your least favourite option. I learned a long time ago that whilst our job may be to advise on best practice and justify our own creative opinions, the final say on a project should always rest with the client.

4.How does outsourcing marketing benefit small businesses?

Striking up a working relationship with a professional agency like Cyan Marketing will present a number of benefits to any small business. These include access to greater skills and expertise, creating focus on a project, attracting fresh new ideas, saving money on staff/recruitment fees and avoiding interruptions to your own daily flow.

5.If you had one piece of advice to someone starting a new businesses, what would it be?

Never allow your love for what you’re doing cause you to overlook the financials. It’s important – and not just in the early days – to keep a close eye on gross profit and overheads.

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